There are only three ways to increase your bottom line

• Win new customers;
• Sell more to existing customers, and
• Sell more profitably to existing customers.

With two of these options involving existing customers, ask yourself what proportion of your time and marketing spend do you reinvest in the development of your existing customer base?

K8 Marketing will work with you to unlock this extra sales potential.

Many companies invest most of their energy and marketing budget winning new business, but it costs more to win a new customer than it does to sell to an existing one, so it makes good commercial sense to develop these to the full.

We can help you with your customer management in a number of ways:

A review of your current customer management and communications
Arrange an appraisal meeting or an in-depth review with K8 Marketing for an objective view-point on your exiting customer management and communications, followed up with a range of recommendations for improvements and new opportunities to generate more business.

Practical sales tools and customer management solutions
For businesses that do not have the in-house staff, skills or time to implement their customer management and communication plans, we are here to support you on a regular or project basis with services such as:

• Production of sales literature, brochures, mail-order catalogues.
• Preparing direct-mail pieces.
• Writing and producing newsletters - printed and email.
• Creating enhanced sales tools such as Power Point presentations.
• Organising customer events, exhibitions or conferences.
• Researching or updating of existing customer database.
• Updating existing or designing of new company web site.
• Evaluating additional sales opportunities such as e-commerce, mail-order, off-the-page advertising, affiliate or referral schemes.
• Raising customer awareness through advertising, PR, competitions or sponsorship.
• And more.


The wide-ranging skills and practical experience we have available can be called upon on a regular or project basis, as and when you have a gap in your sales & marketing capacity.


Contact K8 to discuss your needs or to arrange an initial consultation.